Data is just information. It needs to be organised, distilled and interpreted so the audience knows what the message is and what actions can be taken. Creating a story gives data a voice. Consider framing your data in an amusing or comedic way.

Make the data entertaining

When stories accompany data, it allows us to see into other perspectives. Stories make data relatable and memorable. It connects the audience to the data.

Put things into context

You may have been to a presentation that is rich in data, but there's no story or anything compelling to help you connect the data to the larger insights. Without a story, the audience's eyes may start to gloss over as they try to remain present. You may struggle to understand what the presenter is trying to say.

Presenting data without a story is painfully boring

The story helps to frame communication. Descriptors like people, pictures, colours, sounds, and points of view give data meaning. For example, a politician may tell a story about Casey, whose life was improved because of specific legislation. As a listener, you may not know the details of the legislation, but you will learn how it helped Casey. Consider adding an overview or summary, so the reader knows where you're taking them. Adding visuals can bring the story to life.

Start with a story

When data is connected to an effective story, it becomes a supporting actor in a larger production. As a result, people will feel connected to the data and be more likely to take action.

Craft connection

The type of story depends on your audience. Some people will need more granular information, while others are only comfortable with the highlights. For example, when you are presenting to the board, a story about how customers are impacted is more compelling than a story about Casey.

Craft connection

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