“People follow incentives, not advice.”
JAMES CLEAR
59
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CHARLES WHEELAN
Choosing college majors
Here's the cliche advice: Follow your passion.
But there are several problems with this advice.
1. Sometimes passion is not the main priority. It's money.
Some students are breadwinners. They go to school to help their poverty-stricken families...
Incentives run the world
People respond to incentives, and when the incentives are misaligned, behavior warps.
- Economic, social, and moral incentives often compete
- Systems without accountability invite gaming
- When outcomes are tied to metrics, people may ma...
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