Habits become attractive when associated with positive feelings and unattractive when associated with negative feelings.
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Create a motivation ritual by doing something you really like right before a difficult habit.
Habits are attractive when we associate them with positive feelings and unattractive when we associate them with negative feelings.
We will instinctively choose the path that requires the least amount of work.
Diminish the friction associated with positive actions. When friction is reduced, habits become easy. Increase the friction associated with negative behaviors. This way, habits become hard.
The Liking Rule demonstrates that we prefer to comply with requests from people we like. Compliance professionals leverage several factors that reliably increase liking:
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