Step 2: Business and tech leaders collaborate to specify a prediction goal

“Your mission, should you choose to accept it, is to forge a rare collaboration, enlisting business leaders to weigh in on the caveats and qualifications that determine the prediction goal in all its detailed glory.”

If you’re launching a new ML project, consider creating a binary model, or “binary classifier,” that makes predictions by answering yes/no questions. e.g., if you want to target customers more effectively with your advertising, your binary model could answer the question: “Will the customer buy if contacted?”.