a wonderful interface solving the wrong problem will fail.

Jakob Nielsen

You have to immerse yourself in the problem

Steve Eppinger 

<ol><li>Practicing Empathy</li><li>Observation</li><li> Interviewing</li></ol>

Start to Gather Insights 

<ol><li>Iterate - Measure - Learn </li><li>Learn About Unmet Needs</li></ol>

Build Scrappy Prototypes 

<ol><li>Feasible</li><li>Viable</li><li>Desirable </li></ol>

Key Questions 

<ol><li>Empathy </li><li>Define </li><li>Ideate </li><li>Prototype </li><li>Test and Implement </li></ol>

5 Stages of Design Think

<ol><li>Customer Unmet Needs </li><li>Diverse Voices in solution </li><li>Lower risks and costs </li><li>Easier to kill the creative ideas than to kill the incremental ones.</li><li>Employee buy-in.</li></ol>

Challenges of Innovation 

<ol><li>Past, Present, and Future</li><li>Three Types of Research</li><li>generative : Find the New; Needs </li><li>evaluative : Feedback; iterate Forward </li><li>validating : Current happening</li></ol>

Research 

<ol><li>Allow users to Drive Experience </li><li>Agile - Lean - Iterative - MVP </li></ol>

Test / Implement 

<ol><li>Start to Gather Insights</li><li>Build Scrappy Prototypes </li><li>Turn Problems into Questions </li><li>Research to Understand </li></ol>

How to Get Started 

<ol><li>Suspend Judgment</li><li>Creative Crazy </li><li>Recombine Remix </li><li>Different people </li></ol>

Ideate 

<ol><li>User / Human Centered : </li><li>Flexibility : Embrace Change : Perpetual Beta </li><li>Creative Energies: Propel Innovation </li><li>Doing Centric</li></ol>

4 Principles of Design Thinking 

When faced with how to improv retention ratesHow can we make a better employee experience? ReFocus

Turn Problems into Questions

<ol><li>What your users do, say, think, and feel.</li><li>What are their Outcome Expectations </li><li>‘what motivates or discourages users?’ </li><li>‘where do they experience frustration?’ </li></ol>

Empathize 

Suspend judgment <ol><li>Go Wild! </li><li>Up Creativity Before Down Selection </li><li>Avoid Local optimas and Sequence Time Bias </li><li>Prototype Test Refine </li><li>Iteration </li><li>Fail Fast Learn Faster </li><li>Implement</li></ol>

Design Think Foundations 

<ol><li>JTBD: jobs to be done </li><li>needs; unmet Needs >> Opportunities </li><li>common patterns Across Users </li></ol>

Define 

If you have always done it that way, it is probably wrong.

Charles Kettering

Edward De Bono Great Book for Ideation challenging assumptions

Lateral Thinking 

<ol><li>What are the components to the solution</li><li>Tactile / Modules / MVP </li></ol>

Prototype

Google method to generate and scale ideas<ol><li>Experiment </li><li>Measure / Learn </li><li>Share </li><li>Scale </li></ol>

Doing Centricity 

Design thinking is a process for creative problem solving. You’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It allows those who aren't trained as designers to use creative tools to address challenges.

Build Scrappy Prototypes

Similar ideas to Build Scrappy Prototypes

Define

AMIR LEVINE AND RACHEL HELLER

Be clear with expectations