Sarah Kelly's Key Ideas from You Are a Badass
by Jen Sincero

Source Energy (God, Universe, Higher Power) is accessible through countless channels. The most powerful way to connect is through whatever genuinely resonates with you personally:

• Some connect through organized religion, others through nature
• Some through meditation, others through creative expression
• Some through service, others through physical movement

There's no right way to connect—only your way. The important thing is cultivating a relationship with something greater than yourself rather than living solely from ego.

The Faith Leap challenges conventional thinking by insisting that belief must precede evidence. Most people wait for proof before believing, but transformation works in reverse:

1. Choose to believe before you have evidence
2. Take bold action aligned with that belief
3. Create new results that strengthen your belief
4. Repeat with increasingly larger leaps

This principle operates in all breakthrough achievements—the champion believes in victory before winning, the entrepreneur believes in success before profits appear. Faith isn't a passive hope but an active decision to live as if your desires are already reality.

Your identity consists of beliefs about who you are and who you aren't. These beliefs create invisible boundaries that determine what you can achieve.

To upgrade your identity:

• Identify limiting beliefs passed down from family, culture, or experience
• Question whether these beliefs truly serve your highest potential
• Consciously choose new beliefs aligned with your desired reality
• Practice embodying your new identity before external evidence appears

This process often triggers discomfort or guilt—a sign you're successfully challenging your programming rather than evidence you should stop.

Frequency matching uses the principle that like attracts like on an energetic level. To manifest desires:

• Focus less on the how and more on the feeling of already having what you want
• Identify the frequency of your desire (confidence, abundance, love) rather than fixating on the specific form
• Deliberately cultivate this frequency through visualization, physical embodiment, and emotional rehearsal
• Take inspired action from this elevated state rather than from anxiety or lack

The universe responds not to your words or wishes but to your energetic broadcast—your emotions, beliefs, and expectations.

Gratitude is the most powerful tool for immediately shifting your frequency from lack to abundance. While often recommended, few practice it with enough consistency or specificity to transform their reality.

Effective gratitude practice:

• Must be specific (not I'm grateful for my job but I'm grateful for how my colleague supported me today)
• Should become a consistent habit rather than an occasional exercise
• Can focus on what currently exists and what's coming
• Works even when focusing on seemingly insignificant details

This practice rewires your reticular activating system to notice positive evidence that was always present but previously filtered out.

Your relationship with money directly impacts how much you attract and keep. Most people have unconscious negative associations with wealth:

• Beliefs that money is scarce, corrupting, or difficult to obtain
• Shame about wanting more than enough
• Fear of judgment for being materialistic
• Habits of avoidance around financial matters

Transforming this relationship requires treating money like a valued relationship—with attention, respect, and genuine appreciation. This isn't just psychological; it changes your behaviors around earning, spending, saving, and investing.

Aligned action focuses on effectiveness rather than busyness. Many people stay perpetually busy with activities that feel productive but don't move them toward their real goals.

The key to aligned action:

• Identify the 20% of activities that produce 80% of your desired results
• Recognize when you're using preparation as a form of procrastination
• Distinguish between inspired action and fear-based distraction
• Focus on revenue-generating or goal-advancing activities first

This approach often means doing the uncomfortable thing you're avoiding rather than the easy tasks you're using to feel productive.

An Almighty Decision differs from a preference, wish, or goal. It alters your reality because:

• It eliminates all backup plans and exit strategies
• It focuses all your resources toward one outcome
• It filters every choice through a single question: Does this support my decision?
• It harnesses the power of total commitment rather than partial attention

Most people never make true decisions—they make tentative commitments contingent upon circumstances remaining favorable. True decision-makers create their circumstances rather than waiting for perfect conditions.