Finding Your Team’s Why
Collect stories from across the team’s history.
Look for recurring themes of peak purpose and impact.
Draft a Why Statement that reflects the group’s contribution and shared purpose.
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While Start With Why explores the theory behind inspiring leadership and organizations driven by purpose, Find Your Why offers a step-by-step guide to help individuals and teams discover their unique “Why” — the purpose, cause, or belief that inspires them.
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Similar ideas to Finding Your Team’s Why
Need finding
Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)
Methods: observational research and empathy interviews (guided, open-ended)
Output: se...
Finding your purpose
Many seem to think that purpose comes from your unique gifts and sets you apart from other people. That is only partly true.
Meaningful goals that foster a sense of purpose are ones that can potentially change the lives of other people. It is why a crisis of meaning is often a sympt...
Spot patterns
Once the feedback arrives, look for the common themes that appear in multiple stories. Make a list of the themes, the key examples that support each theme, and what they suggest about your strengths.
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