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Core Premise:
Your “Why” = Your Purpose. Everyone has a deep-rooted reason that drives them to act, create, and lead. This book is about uncovering that motivation to live and work more authentically and effectively.
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The Golden Circle Review
Why: Purpose, cause, or belief.
How: Values or guiding principles.
What: Products, services, or roles.
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Why Matters
People are inspired by purpose, not just results.
Fulfillment and success come from acting consistently with your “Why.”
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Finding Your Personal Why
Reflect on life stories and meaningful moments.
Identify themes and values that repeat across those stories.
Use a partner or facilitator to guide and reflect back what they hear.
Create a Why Statement: “To [contribution] so that [impact].”
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Finding Your Team’s Why
Collect stories from across the team’s history.
Look for recurring themes of peak purpose and impact.
Draft a Why Statement that reflects the group’s contribution and shared purpose.
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Living Your Why
Align decisions, habits, and communication with your Why.
Keep the Why visible in work and life.
Revisit and refine over time as needed.
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Examples
Personal Why Example: “To inspire others to believe in themselves so that they can achieve their full potential.”
Team Why Example: “To create experiences that bring people together so that they feel connected and valued.”
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Key Takeaways
Discovering your Why brings clarity, focus, and motivation.
The process involves storytelling, reflection, and emotional insight.
Your Why does not change—it is rooted in who you are.
A clear Why guides better choices and stronger connections in life and work.
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IDEAS CURATED BY
CURATOR'S NOTE
While Start With Why explores the theory behind inspiring leadership and organizations driven by purpose, Find Your Why offers a step-by-step guide to help individuals and teams discover their unique “Why” — the purpose, cause, or belief that inspires them.
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