“The stock market is filled with individuals who know the price of everything, but the value of nothing.”

Why most investors miss great opportunities:Numbers matter, but great investments go deeper. Fisher believed that understanding a company’s people, products, and potential paints a much clearer picture than just analyzing financials. To invest wisely, study how the company thinks, not just how it performs.

Beyond The Numbers

The truth hides in what others are saying:Fisher’s famous “scuttlebutt” method is about asking around—talk to employees, suppliers, competitors. This groundwork reveals insights hidden from spreadsheets. If the market’s blind, the informed investor becomes king.

The Scuttlebutt Secret

The gold standard for stock selection:Fisher laid out 15 questions every investor should ask—from R&D strength to management integrity. A truly great stock checks nearly all these boxes. If it doesn’t, move on. Excellence isn’t negotiable.Here are Philip Fisher’s 15 Points for evaluating a common stock: 1.	Does the company have products or services with sufficient market potential to make possible a sizable increase in sales?

15 Points or Nothing

2.	Does the management have a determination to continue to develop products or processes that will still further increase total sales potential when the growth potentials of currently attractive product lines have largely been exploited?3.	How effective are the company’s research and development efforts in relation to its size?4.	Does the company have an above-average sales organization?5.	Does the company have a worthwhile profit margin?6.	What is the company doing to maintain or improve profit margins?7.	Does the company have outstanding labor and personnel relations?

Cont;

8.	Does the company have outstanding executive relations?9.	Does the company have depth to its management?10.	How good are the company’s cost analysis and accounting controls?11.	Are there other aspects of the business, somewhat peculiar to the industry involved, which will give the investor important clues as to how outstanding the company may be in relation to its competition?12.	Does the company have a short-range or long-range outlook in regard to profits?

13.	In the foreseeable future, will the growth of the company require sufficient equity financing so that the per-share earnings will be reduced?14.	Does the management talk freely to investors when things are going well—and also when troubles and disappointments occur?15.	Does the company have a management of unquestionable integrity?

What makes or breaks a business long-term:Visionary leadership isn’t just a plus—it’s essential. Fisher valued honesty, adaptability, and courage in executives. A company’s future is shaped by the decisions of its leaders. Watch them closely.

Management is Everything

“The wise investor can profit if he can think independently of the crowd and reach the rich answer when the majority of financial opinion is leaning the other way.”

Why short-term market moves are a trap:Markets overreact. They’re driven by emotion more than logic. Fisher reminds us: great businesses remain great even when their stocks dip. Patience isn’t passive—it’s strategic.

Ignore the Noise

Why selling too soon costs more than holding too long:Most people sell winners too early. But Fisher argued: if you find a truly great company, keep it. Let compounding do its quiet, miraculous work over years—not months.

Hold… and Then Hold Some More

Why owning too many stocks can hurt your returns:More isn’t always safer. Fisher believed in focused investing—only own what you deeply understand and believe in. Ten great stocks beat fifty average ones every time.

Don’t Diversify Blindly

What sets apart truly exceptional businesses:Look for companies that are still expanding—new markets, better products, smarter operations. Growth means the company’s future is worth more than its past. That’s where the real value lies.

Growth is the Ultimate Moat

“Conservative investors sleep well.”

The timeless mindset that beats the market:Fisher’s core message? Think for yourself. Stay curious. Invest in businesses, not tickers. And above all—be patient. Master these, and you don’t just invest better—you think better.

Think Long, Stay Curious

Hailed by Forbes magazine as "one of the seminal figures of modern investment thinking," and a "giant" by investment wizard Warren Buffett, Philip Fisher is one of the most influential investors of all time. Admired for his investment success, he is even more widely respected for his sound investment philosophies—philosophies that have withstood the test of almost forty years and that are regarded as gospel by the investors of today. These principles and theories were introduced by Fisher in Common Stocks and Uncommon Profits. Initially published in 1958, it is today considered an invaluable reference for investment success. Now, for the first time, a new, single edition brings this timeless classic together with the investment wisdom and insight offered in Fisher's other acclaimed writings—Conservative Investors Sleep Well and Developing an Investment Philosophy. As the first to consider a stock's worth in terms of potential growth rather than price trends and absolute value, Fisher laid the foundation for many of today's popular investment beliefs. His principles of selecting long-term growth stocks for their emerging value over short-term trades for initial profit continue to be studied and applied by today's top finance professionals. In Common Stocks and Uncommon Profits, Fisher shares his philosophy, offering valuable insights into the most fundamental and important aspects of buying and selling stock. Here are solid guidelines on when and what to buy, sound reasons for selling common stock, as well as critical information on profit margins and dividends. There is also Fisher's famous list of Top-Ten "Don'ts" for investors, complete with warnings against buying into promotional companies, over-stressing diversification, following the crowd, and buying stock just for the "tone" of its annual report. As an ideal complement to Common Stocks and Uncommon Profits, Conservative Investors Sleep Well and Developing an Investment Philosophy explore, respectively, the myriad intricacies of conservative investments and the genesis of Fisher's unique philosophy. Both selections offer further insight into the wisdom of this great investor. As indispensable today as when they were first published, these classic writings provide keys to investment success which every investor will relish. "You will find lots of jewels in these pages that may do as much for you as they have for me."—from the Introduction by Kenneth L. Fisher Forbes columnist Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's finance professionals, but are also regarded by many as gospel. He recorded these philosophies in Common Stocks and Uncommon Profits, a book considered invaluable reading when it was first published in 1958, and a must-read today. Acclaim for Common Stocks and Uncommon Profits "I sought out Phil Fisher after reading his Common Stocks and Uncommon Profits...When I met him, I was impressed by the man as by his ideas. A thorough understanding of the business, obtained by using Phil's techniques...enable one to make intelligent investment commitments."—Warren Buffett "Little known to the public, rarely interviewed and accepting few clients, Philip Fisher is nevertheless read and studied by most thoughtful investment professionals . . . everyone will profit from pondering—as Warren Buffett has done—the investment principles Fisher espouses."—James W. Michaels Editor, Forbes "My own copy [of Common Stocks and Uncommon Profits] has underlinings and marginal thoughts throughout."—John Train Author of Dance of the Money Bees

Discover the world of business and economics.

economics

Economics

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Money & Investments

entrepreneurship

Entrepreneurship

business

Business

books

Books

Philip A. Fisher

Common Stocks and Uncommon Profits and Other Writings

“It is more random than we think, and we are less smart than we think.”

Success in finance often looks like brilliance—but randomness loves to wear a suit. Many top performers are just beneficiaries of probability. The scary part? They don’t even know it. And neither do we.

Did You Win… or Did You Just Get Lucky?

We see the winners, not the thousands who tried and vanished. Books, media, markets—all glorify survivors. But the silent graveyard of failures carries the real story: randomness devours most.

Where Are the Failures?

Our brains crave patterns and meaning. We invent neat stories after the fact, even if the outcome was pure chance. It comforts us—but misleads us. Reality rarely fits into clean plots.

The Storytelling Trap

“Heroes are heroes because they are heroic in behavior, not because they won or lost.”

Most of what moves markets is invisible noise dressed as signal. We think we’re reacting to skill or trend, but often we’re just dancing to chaos. And mistaking it for music.

The Enemy You Can’t See

The confident trader who’s “always right” might just be riding a lucky streak. Overconfidence + randomness = explosive risk. The worst part? He might actually believe he’s in control.

The Most Dangerous Person in the Room

Accept that you don’t know. Respect randomness. Make decisions that survive the unexpected. True wisdom is less about being right, more about not being ruined when you’re wrong.

How to Play the Game Without Being Played

Mild success can be explainable by skills and labor. Wild success is attributable to variance.

Once you see randomness for what it is, everything changes. You stop worshipping false gods. You start asking better questions. And most importantly, you stop mistaking luck for destiny.

Seeing the Matrix

Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile, Skin in the Game, and The Bed of Procrustes. Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan–has written a modern classic that turns on its head what we believe about luck and skill. This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives. The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world’s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness. However, the most recognizable character of all remains unnamed–the lucky fool who happens to be in the right place at the right time–he embodies the “survival of the least fit.” Such individuals attract devoted followers who believe in their guru’s insights and methods. But no one can replicate what is obtained by chance. Are we capable of distinguishing the fortunate charlatan from the genuine visionary? Must we always try to uncover nonexistent messages in random events? It may be impossible to guard ourselves against the vagaries of the goddess Fortuna, but after reading Fooled by Randomness we can be a little better prepared. Named by Fortune One of the Smartest Books of All Time A Financial Times Best Business Book of the Year

Understand yourself and those around you.

psychology

Psychology

philosophy

Philosophy

Nassim Nicholas Taleb is an accomplished writer whose work has resonated with readers around the world. Nassim Nicholas Taleb has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Nassim Nicholas Taleb's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Nassim Nicholas Taleb

Fooled by Randomness

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Before strategy, before tactics, comes purpose. Kotler begins by reframing marketing—not as selling, but as deeply understanding human needs and aligning your business around fulfilling them. Companies fail not from poor products, but from forgetting their why.

What Business Are You Really In?

Markets reflect the values, pain points, and hopes of customers. The best marketers don’t compete by attacking rivals; they win by serving better. Kotler teaches that sustainable success starts with listening and reflecting—not shouting louder.

The Marketplace is Not a Battlefield—It’s a Mirror

Trying to please everyone guarantees mediocrity. Kotler emphasizes that real power lies in market segmentation—understanding different groups, then choosing which to serve best. Precision trumps popularity.

Segmentation: Speak to Someone, Not Everyone

Marketing is psychological. Your product lives in people’s minds before it reaches their hands. Kotler explains that clear, consistent positioning builds trust. What space do you want to own in the customer’s head?

Positioning is the Battle for the Mind

Today you have to run faster to stay in place. Those who don’t will fall behind.

Product, Price, Place, Promotion—the famous mix still matters, but Kotler redefines them. Your product must solve a real problem. Your price must reflect value. Your promotion must educate, not manipulate. Your place must meet them where they are—digitally and physically.

The 4 Ps Are Not Dead, They’ve Evolved

Forget guesses. Kotler is clear: marketing must be data-driven. Research, analytics, and feedback loops turn marketing from art into science. Numbers don’t replace intuition—but they refine it with reality.

Data is the New Gut

Most companies overspend chasing new customers. Kotler reveals that it’s far smarter to delight the ones you already have. When marketing becomes experience, customers become advocates.

Loyalty is Cheaper Than Acquisition

Your brand is not your logo. It’s a promise—an emotional shortcut. Kotler teaches that every touchpoint must consistently fulfill that promise. Break it once, and trust cracks.

Brands Are Promises—Keep Them

Marketing is no longer just commercial—it’s cultural. Kotler pushes businesses to think beyond profit and consider their role in solving real-world problems. Purpose and profit are no longer enemies.

Social Responsibility is Strategy

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Kotler’s final message is clear: true marketing is not just something you do—it’s something you are. It must shape how the entire organization thinks, serves, and evolves. When the whole company becomes customer-focused, everything changes.

Marketing is a Mindset, Not a Department

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

marketingandsales

Marketing & Sales

strategy

Strategy

Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of marketing mix.

Philip Kotler

Kevin Lane Keller

Marketing Management

The heaviest penalty for declining to rule is to be ruled by someone inferior to yourself.

Imagine a city built from scratch — what would it need to survive and thrive? Plato shows us that justice, order, and truth must first be built inside us before we can hope to see them outside.

The Unseen City Inside You

Plato tears apart every lazy idea about justice. It’s not just “helping friends and hurting enemies” or “minding your business.” Justice is when each part of your soul — reason, spirit, and appetite — does its true work, in balance. A just soul is a healthy soul.

Justice Isn’t What You Think

Most people live in shadows, mistaking flickers for reality. Plato’s famous Allegory of the Cave reveals that real knowledge isn’t just opinion dressed up — it’s seeing the light itself. To find truth, you have to be willing to leave the familiar and endure the pain of real seeing.

You’re Not Who You Think You Are

Those who tell the stories rule society.

Plato boldly argues that the only ones fit to govern are philosophers — those who seek wisdom, not power. Not because they want to rule, but because they understand what truly matters. Leadership isn’t about craving control; it’s about loving truth more than yourself.

Why Philosophers Should Rule

Democracy sounds good — but without virtue, it easily collapses into chaos. Plato warns that when freedom becomes license, the door swings open to tyranny. The greatest threat to freedom is the misuse of it.

The Dangerous Seduction of Democracy

Reason, spirit, appetite — these are the three players inside you. A just person tunes them like an orchestra: reason leads with wisdom, spirit fights for the good, and appetite follows in harmony. Disorder in your soul? It’s like a broken city within.

The Soul’s Three-Part Symphony

The object of education is to teach us to love what is beautiful.

The Republic isn’t about some fantasy city — it’s about crafting a life worth living. Justice, truth, and goodness aren’t just ideals. They’re building materials. Plato invites you to stop being a prisoner of shadows and start building your inner city — one true decision at a time.

The Republic Was Always About You

The Republic is Plato's most famous work and one of the seminal texts of Western philosophy and politics. The characters in this Socratic dialogue - including Socrates himself - discuss whether the just or unjust man is happier. They are the philosopher-kings of imagined cities and they also discuss the nature of philosophy and the soul among other things.

politics

Politics

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Leadership & Management

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Society, Arts & Culture

Plato

The Republic

Whatever the mind can conceive and believe, it can achieve.

Success begins with a burning desire—a dream so alive in you it keeps you awake.It’s not enough to wish. You must want it with a fire that drives you to act daily.

Desire: The Starting Point of All Achievement

Faith is a habit. Repeat your vision until it drowns doubt.Leaders believe before they see—and that belief inspires others to follow.

Faith + Repetition = Confidence

General information won’t build wealth.Hill says: get specialized knowledge that solves problems—and act on it.Smart entrepreneurs don’t know everything—they know what matters.

Knowledge Must Be Focused

Ideas are the beginning points of all fortunes.

Big dreams die without structure.Create a definite plan—and don’t be afraid to revise it.You can’t lead if you don’t know where you’re going.

Plan Ruthlessly. Then Adjust.

The indecisive fail by default.Hill studied 25,000 failures—he found that lack of decision was a common thread.Great leaders choose and commit.

Decide Fast, Adjust Slow

“The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition.”— Napoleon HillLet this convict you. Most people quit. The rare ones persist—and they’re the ones we call leaders, visionaries, and winners.

Persistence: The Test of the Truly Committed

Growth multiplies when you connect with driven minds.The right team doesn’t just support your goals—they expand them.Build a circle that stretches your thinking and holds you accountable.

Surround Yourself with Masterminds

This isn’t just about money.True riches = purpose + discipline + service + belief.If you can master your mind, you can master your future.

Think Bold. Grow Rich — In All Ways That Matter.

Ever wondered how life would be if we could condition our minds to Think and Grow Rich? Author Napoleon Hill claims to have based this book on twenty years of rigorous research on the lives of those who had amassed great wealth and made a fortune. Observing their habits, their ways of working and the principles they followed, Hill put together laws and philosophies that can be practiced in everyday life to achieve all-round success. The narrative is rich with stories and anecdotes, which not only inspire, but also show a way forward to take action. After all, riches are not just material, but also pertaining to the mind, body and spirit.  Having sold more than fifteen million copies across the world, this book remains the most read self-improvement book of all times!

Oliver Napoleon Hill was an American self-help author. He is best known for his book Think and Grow Rich, which is among the best-selling self-help books of all time. Hill's works insisted that fervid expectations are essential to improving one's life.

Napoleon Hill

Think and Grow Rich

The only way to win is to learn faster than anyone else.

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Startups that succeed are those that manage to iterate enough times before running out of resources.

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

Vision without execution is hallucination.

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

Success is not delivering a feature; success is learning how to solve the customer’s problem.

If we do not know what we want, it is unlikely that we will get it.

A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

In the business world, the rearview mirror is always clearer than the windshield.

We must learn what customers really want, not what they say they want or what we think they should want.

The big question of our time is not Can it be built? but Should it be built?

12 Game-Changing Quotes Every Entrepreneur Needs to Hear

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

startup

Startups

Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.

Eric Ries

The Lean Startup

Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves.

Covey begins by challenging our paradigms—the lens through which we see the world.To lead others well, we must first lead ourselves by shifting from personality-driven success to character-driven leadership.	Change starts from the inside out.

The Paradigm Shift

You’re not a product of your circumstances.You’re a product of your choices.Leadership starts with self-awareness and responsibility.Effective people don’t wait to be acted upon—they choose their response.	“I am not a product of my circumstances. I am a product of my decisions.”

Habit 1: Be Proactive

Great leaders live on purpose.They define what matters most—values, mission, legacy—then lead with that clarity.Ask: If I died today, what would I want people to say about me?That vision should guide how you live and lead now.

Habit 2: Begin with the End in Mind

It’s not about getting more done, it’s about getting the right things done.Leaders operate from priority not urgency.They schedule their lives around what matters, not just what screams the loudest.	Lead with principle, not pressure.

Habit 3: Put First Things First

The first three habits are about self-mastery—the private victory.Only after that can you lead others with strength and integrity.You can’t pour from an empty cup.Leadership flows from character.

Private Victory Leads to Public Victory

There’s more than enough for everyone.Effective leaders reject scarcity and competition when collaboration can create more value.It’s not about you vs. them. It’s you and them.Mutual benefit builds trust and lasting influence.

Habit 4: Think Win-Win

Most people listen to reply.Leaders listen to understand.Empathic listening builds trust, disarms conflict, and earns the right to speak with influence.Connection comes before direction.

Habit 5: Seek First to Understand, Then to Be Understood

When people work together in true collaboration, the outcome is greater than the sum of its parts.Great leaders value differences, harness strengths, and create environments where new ideas thrive.Synergy is the fruit of humility and teamwork.

Habit 6: Synergize

Leaders must renew themselves—body, mind, heart, and spirit.Burnout doesn’t serve anyone.Rest. Reflect. Recalibrate.Continuous improvement fuels lasting leadership.

Habit 7: Sharpen the Saw

The key is not to prioritize what’s on your schedule, but to schedule your priorities.

Leadership isn’t a role—it’s a way of being.It’s about who you are, not just what you do.Practice the habits.Refine the character.And your leadership will speak long after you do.

Leadership that Lasts

The 7 habits of highly effective people is recognised as one of the most influential books ever written. In this seminal work, Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity -- principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. The 7 Habits have become so famous because they work. From Habit 1: Be Proactive and Habit 2: Begin with the End in Mind, millions of People have worked their way through the 7 and found in them a key to transforming their lives. This book has been the key to the success of legions of business leaders and individuals the world over.

communication

Communication

timemanagement

Time Management

teamwork

Teamwork

Stephen R. Covey is an accomplished writer whose work has resonated with readers around the world. Stephen R. Covey has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Stephen R. Covey's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Stephen R. Covey

The 7 Habits of Highly Effective People

“It is better to solve one problem five different ways than to solve five problems one way.”

Before you jump to solving anything, stop and ask: What exactly is the problem?Don’t rush. Restate it in your own words. Draw it. Visualize it. Ask:	•	What is given?	•	What’s being asked?	•	What do I need to find?Understanding is half the battle won.

Start Here - Understand the Problem

Once the fog clears, ask: Have I seen a problem like this before?Use analogies. Recall similar challenges.Common strategies:	•	Break it into parts	•	Work backward	•	Try simpler versions	•	Spot patternsDon’t wait for genius—look for leverage.

Step Two - Devise a Plan

A perennial bestseller by eminent mathematician G. Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be "reasoned" out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

Common Stocks and Uncommon Profits and Other Writings

Fooled by Randomness

Marketing Management

The Republic

Think and Grow Rich

Big Bulb