Le mieux est le mortel ennemi du bien. (The best is the mortal enemy of the good.)

Striving to better, oft we mar what's well.

productivity

Productivity

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Marketing & Sales

timemanagement

Time Management

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Product & Design

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Leadership & Management

Perfect Is The Enemy Of Good

The question of what motivates human behaviour has long intrigued psychologists. Various approaches are used to assess these underlying motives. The most well-known theory is Abraham Maslow’s hierarchy of needs, introduced in the mid-20th century.However, most approaches emphasise the social aspects of motivation while overlooking its evolutionary underpinnings.

Is Motivation Social Or Biological?

A group of researchers at HSE University and the London School of Hygiene and Tropical Medicine proposed analysing human behaviour motives from an evolutionary perspective.In the proposed framework, all motives are viewed as evolutionary adaptations that enhanced early humans’ ability to survive in their environment and continue to influence behaviour today.The scientists proceed from the premise that if certain evolutionary mechanisms once triggered specific behaviours, the underlying motives can be identified using standard psychometric techniques.

Motives As Evolutionary Adaptations

Using network analysis, the researchers identified stable clusters of motives. The study found that human behaviour is driven by 15 key motives, which can be grouped into 5 broad categories: <ol><li>environmental (Hoard, Create)</li><li>physiological (Fear, Disgust, Hunger, Comfort)</li><li>reproductive (Lust, Attract, Love, Nurture),</li><li>psychological (Curiosity, Play), and </li><li>social (Affiliate, Status, Justice). </li></ol>

Motives Form Stable Clusters

The researchers also identified functional relationships between motives, contributing to a deeper understanding of motivational structures. For example, Justice has strong ties to Nurture and Curiosity, suggesting that it is a function of both concern for the welfare of others and a need to keep abreast of where anti-social behaviours might be occurring. Interestingly, the motives of Play and Status emerged as pivotal points of connectivity, interacting extensively with other nodes, suggesting they influence a broad range of related motives.

And Then Motives Form Relationships And Structures

Status appears to be important as it facilitates the attainment of other goals by providing access to resources that enhance the chances of success in life, including attracting a partner.Maintaining status involves hoarding resources, fearing the loss of these resources, and effectively using them in various situations. The motive of play, in turn, helps develop the skills needed to maintain status and adapt to changing circumstances.

From Play To Status To… Everywhere

Using network-based psychometric techniques, researchers were able to observe how motives interrelate. For instance, the motives of Love and Nurture are positioned close to each other in the network, which makes sense from an evolutionary perspective, as caring for offspring enhances their chances of survival.Conversely, the motives of Fear and Curiosity often have opposing effects. Fear keeps us away from danger, but when excessive, it can suppress curiosity, which fosters knowledge and innovation.

How Motives Interrelate

The study also revealed age- and gender-related variations in the significance of different motives. Women tend to show a greater interest in the motives of Nurture and Comfort, while men are more likely to focus on the motives of Status and Attraction. The researchers note that these differences are linked to the traditional roles men and women played in our evolutionary past.

The Evolutionary Past Is Not So Past

Age also contributes to shaping our priorities. Younger individuals tend to be more focused on Status and Play, while as people age, Fear and concern for Comfort become more prominent. These changes reflect different life stages: initially, we strive to secure our place in society, and later, we focus on safety and survival.

Physiological Beginning, Physiological Ending

Analysis shows that all 15 of the identified motives can be isolated, that they show expected relationships to one another (based on common functionality), and that differences in attentiveness to motives by gender reflect traditional gender-based role-play during human evolution, while differences by age are consistent with expectations from life history theory.Ultimately, understanding the evolutionary motives that drive our behaviour enables us to create solutions that make people’s lives more comfortable, safer, and more interesting.

Creating Solutions From The Adaptations That Created Us

Researchers analyzed human motivation from an evolutionary perspective, identifying 15 key motives that drive behavior. These motives, grouped into 5 categories—environmental, physiological, reproductive, psychological, and social—reflect adaptations that helped early humans survive.

Researchers analyzed human motivation from an evolutionary perspective, identifying 15 key motives that drive behavior.

Understand yourself and those around you.

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Psychology

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Human Resources

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Science & Nature

15 Key Motives Drive Human Behavior

💬 哪吒之魔童鬧海 國語電影2025 在線看完整版 . 哪吒之魔童鬧海（Ne Zha 2） (電影2025-𝙷 𝙳) 完整版本 . 哪吒中國電影在線. ▶ 線上看 ➥ <a href="https://klik-movies.site/zh/movie/980477/ne-zha-2">哪吒之魔童鬧海線上看（2025）完整版 𝙷𝙳</a> ▶ 線上看 ➥ <a href="https://klik-movies.site/zh/movie/980477/ne-zha-2">哪吒之魔童鬧海線上看（2025）完整版 𝙷𝙳</a> 📤 侯孝賢監製，攜手金獎幕後團隊包含藝術總監黃文英、剪輯指導廖慶松、金馬最佳攝影姚宏易，《強尼･凱克》提名金馬獎最佳新導演黃熙，睽違六年的全新長片編導作品，張艾嘉主演，大銀幕上探討課女、人工生殖等生命題題 📽️ 導演: 餃子 編劇: 餃子 主演: 呂艷婷 / 動畫 / 奇幻 製片國家/地區: 中國大陸 語言: 漢語 / 喜劇 / 動畫 / 奇幻 製片國家/地區: 中國大陸 語言: 漢語普通話 20:20 20 20 2093 年93: 209 3: 2099: 203 709:20 普通話哪吒2之魔童鬧海 / Ne Zha 2 IMDb: tt34956443 劇情簡介 在疫情肆虐生意蕭條的背景下，婚禮策劃師道生（黃子華 飾）被迫改行成為葬禮經紀人。起初因理念不合與喃嘸師傅文哥（許冠文 飾）產生許多衝突，因面對一位特殊的逝者文哥的出手相助、親歷文哥與女兒文玥（衞詩雅 飾）相處的點點滴滴，也慢慢改變著道生對職業及生活的態度。《哪吒之魔童鬧海》線上看 《哪吒之魔童鬧海》線上看完整版 《哪吒之魔童鬧海》

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Movies & Shows

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Business

entertainment

Entertainment

Studios are closing faster than a Fortnite match—many before even releasing a game.Netflix’s Blue Studio, Humanoid Origins, and Sony’s Deviation vanished without a trace. Investors, stop betting on vaporware!

1. Studio Shutdowns: The Corporate Puppeteers

Remakes like Last of Us Part II and Horizon Zero Dawn feel like cash grabs. Give us meaningful upgrades, not $40 patches.

2. Remake Overload: Nostalgia Ain’t Cheap

AI voices in games like The Finals sound like a GPS reading Shakespeare. Hire real talent!

3. AI Voice Acting: The Soul-Sucking Robots

Fallout 4’s next-gen update broke mods, and PS5 Pro’s PSSR made Alan Wake 2 look worse. Stop fixing what ain’t broken!

4. “Upgrades” That Downgrade

Logging into a game shouldn’t feel like hacking the Pentagon. RIP 2K’s launcher—now tackle Rockstar’s GTA login gauntlet.

5. Launcher Labyrinths

AAA titles play it safe, stuck in a Dark Souls-Uncharted sandwich. Budgets ≠ creativity. Let indie devs cook!

6. Risk-Averse AAA Games

Adding DRM like Capcom’s Enigma to old games? You’re encouraging piracy. Stop punishing loyal players!

7. Sneaky Post-Launch DRM

Microtransactions are macro-problems. Apex Legends and Helldivers 2 charge rent for pixels. FOMO isn’t a business model.

8. $30 Skins & Battle Pass-ception

Ubisoft axed Prince of Persia: Lost Crown’s devs despite praise. Microsoft shut Tango (Hi-Fi Rush) post-hit. Madness!

9. Killing Golden Geese

Concord, Suicide Squad, and XDefiant flopped harder than a Mario Party friendship. Execs, play your own games.

10. Predictable Flops: “What Were They Thinking?!”

Once upon a time, in the Kingdom of Gaming, ten villains plagued the land. <ul><li class="ql-align-justify">Corporate Puppeteers shuttered studios mid-quest. </li><li class="ql-align-justify">Nostalgia Wizards sold repackaged spells at gold prices. </li><li class="ql-align-justify">Soul-Sucking Robots droned dialogue, boring knights to sleep. </li><li class="ql-align-justify">A Downgrade Dragon breathed “updates” that melted GPUs.</li></ul>

Bedtime Story: The Kingdom of Gaming’s Cursed Trends

<ul><li class="ql-align-justify">Brave players battled Launcher Labyrinths, only to face Risk-Averse Knights churning out the same quests. </li><li class="ql-align-justify">DRM Goblins corrupted old treasures, while Microtransaction Mages demanded gold for armor reskins. </li><li class="ql-align-justify">Golden Goose Slayers axed beloved blacksmiths, and Flop Giants tripped over their own hubris.</li></ul>But hope arrived! Players united, demanding creativity over greed. Indie alchemists brewed bold potions, studios revived fallen heroes, and Half-Life 3 rumors sparked joy. The villains faded, and the kingdom thrived—until the next console war.The end… or is it? 🎮✨

Gaming trends pop up, influence, and change everything, but some of them really, really suck. 🤦‍♂️

Gaming trends pop up, influence, and change everything, but some of them really, really suck.
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Society, Arts & Culture

We make videos about video games. Enjoy our Top 10s, the Friday news show, Before You Buy reviews and first impressions, and more.

gameranx

10 Gaming TRENDS That NEED TO DIE in 2025

Every choice we make is shaped by the way options are presented to us. In The Elements of Choice, Eric J. Johnson explores the science behind decision architecture how choices are framed, influenced, and sometimes even manipulated. He breaks down the subtle forces at play in everything from online shopping to public policy, showing how small changes can lead to dramatically different outcomes.

The way options are arranged influences what people choose, even if they don't realize it. This applies to everything from restaurant menus to digital interfaces.The act of designing choices is as important as the choices themselves.

Choice Architecture Shapes Every Decision

Most people stick with the default option presented to them, whether it's in organ donation or software settings. Setting beneficial defaults can lead to better societal outcomes.Defaults are silent but powerful guides of human behavior.

Defaults are Powerful Decision Drivers

When people face an overwhelming number of options, they may avoid making a decision altogether. Simplifying choices or categorizing them can reduce cognitive overload.More options don't always lead to better decisions--sometimes they lead to no decision at all.

Too Many Choices Lead To Paralysis

The sequence in which options are presented affects outcomes. People often choose the first or last option they see, making placement a crucial aspect of decision design.The order in which we see choices subtly nudges us in one direction or another.

Order Matters in Decision-making

The way a choice is worded or framed alters how people perceive risk and reward. For example, saying "90% survival rate" sounds better than "10% mortality rate", even though both are the same.A simple shift in wording can transform hesitation into confidence.

Framing Can Change Perception

When people feel a choice is tailored to them whether through algorithms or guided recommendations they are more likely to engage and feel satisfied with their decision.Customization makes people feel like their choice truly belongs to them.

Personalization Increases Engagement

Humans are prone to cognitive biases that make them overestimate rare risks (like plane crashes) and underestimate common ones (like car accidents). Designing choices with this in mind leads to smarter decision-making.We fear what is unlikely and ignore what is probable.

People Often Misjudge Risk

People tend to follow the crowd. Highlighting what others are choosing can steer decisions, whether its on an e-commerce site or in a voting booth.The choices of others silently guide our own.

Social Influence Shapes Decisions

When people receive feedback about past decisions, they learn to make better choices over time. Encouraging reflection can enhance decision-making skills.Decisions improve when we learn from the ones we've already made.

Feedback Loops Improve Decision Quality

Since choice designers wield immense influence, they have a responsibility to ensure that decision architecture benefits individuals rather than exploits them.Good choice design empowers rather than manipulates.

Ethical Choice Architecture

The Elements of Choice teaches us that decision-making isn't as independent as we think it's carefully structured by the world around us. Understanding choice architecture allows businesses to craft better experiences, policymakers to create better policies, and individuals to make more informed choices. By applying these principles, we can design choices that truly serve people's best interests.

This book reveals that choice is never neutral. The order, wording, and context in which options appear all impact what we ultimately select.

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.             We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

books

Books

Eric J. Johnson

The Elements of Choice

Sales objections are a natural part of the process, but with the right approach, they can lead to stronger buyer relationships and more successful outcomes.

Introduction

"The most important thing in communication is hearing what isn’t said."

Take the time to truly hear your buyer’s concerns without interrupting. Avoid reacting defensively and focus on understanding their needs.

1. Listen Fully to the Objection

"Seek first to understand, then to be understood."

Dig deeper to uncover the real issue. Ask clarifying questions and restate the objection to ensure you've understood it fully.

2. Understand the Objection Completely

"It’s not what you say, it’s how you say it."

Address the main concern first. Be clear and concise in your response, ensuring that you resolve the buyer’s issue as directly as possible.

3. Respond Properly

"The greatest communication is usually how we make others feel."

After addressing the concern, check in with the buyer to confirm they've been satisfied. Don’t rush the process, and ensure all objections are resolved before moving forward.

4. Confirm You've Satisfied the Objection

<ul><li class="ql-align-justify">Need: The buyer doesn’t see the problem or need for your solution.</li><li class="ql-align-justify">Urgency: The buyer doesn’t feel urgency to act now.</li><li class="ql-align-justify">Trust: The buyer lacks confidence in you, your company, or the solution.</li><li class="ql-align-justify">Money: Price concerns, either real or perceived, often stem from a lack of perceived value.</li></ul>

Common Types of Sales Objections

Objections aren’t a no—they're an opportunity to deepen the conversation, uncover the real issue, and demonstrate why your solution is the right fit!

Remember this

<ul><li>Your support means the world to me! When you like and comment, it not only motivates me but also tells me that you’re enjoying the content.</li><li>Every like and comment encourages me to create even better posts just for you.</li><li class="ql-align-justify">Plus, when you engage you’re helping others discover content they’ll love, too! So, if you find value here, hit that like button and drop a comment. Let’s grow and learn together.</li></ul>

Follow Me For More Inspiring Content ✍️

Your prospect is not your adversary. Their objections are valid! Here are four proven steps to overcoming sales objections, no matter how complex.

Discover the world of business and economics.

economics

Economics

career

Career

teamwork

Teamwork

startup

Startups

4 Steps to Overcoming Sales Objections

Perfection is not attainable, but if we chase perfection we can catch excellence.

You don’t need fancy gear or flawless edits. Deliver content that solves problems and helps your audience.Key Insight: Even a simple video can skyrocket if it offers clear, actionable value.

Focus on Value, Not Perfection

Be yourself; everyone else is already taken.

Instead of copying big creators, discover what makes you different—your background, personality, or a unique perspective.Key Insight: Your uniqueness is your secret weapon; own it to stand out.

Define Your Unique Voice

Your most unhappy customers are your greatest source of learning.

Create videos that answer questions or provide solutions rather than just sharing personal stories.Key Insight: People search for answers—be the resource that delivers them.

Solve Real Viewer Problems

Success is the sum of small efforts, repeated day in and day out.

<ul><li>Break down tasks and set a realistic schedule (even if it’s one video every two weeks).</li><li>Dedicate a fixed hour each day to content creation.</li><li class="ql-align-justify">Pro Tip: To learn advanced strategies and sharpen your skills, <a href="https://skl.sh/4gEXJ7I">try Skillshare’s 1-month subscription for absolutely FREE</a>—join thousands already boosting their creativity and growth!</li></ul>

Plan Strategically & Stay Consistent

Efficiency is doing things right; effectiveness is doing the right things.

Use AI editing tools and streamlined processes to cut the fluff and focus on creativity, ensuring every minute counts.Key Insight: It’s not about having more time—it’s about making the right moves that move the needle.

Work Smarter with Smart Tools

Even if you're juggling a 9-to-5, family, or other responsibilities, these actionable tips prove that strategic, focused effort can transform your YouTube journey. Start small, be consistent, and watch your channel grow!

Conclusion

<ul><li class="ql-align-justify">Your support means the world to me! When you like and comment, it not only motivates me but also tells me that you’re enjoying the content.</li><li class="ql-align-justify">Every like and comment encourages me to create even better posts just for you.</li><li class="ql-align-justify">Plus, when you engage you’re helping others discover content they’ll love, too! So, if you find value here, hit that like button and drop a comment. Let’s grow and learn together.</li></ul>

1 Hour a Day: The Secret to YouTube Success!

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0:33 Common Mistakes & Key Focus Areas
1:07 Why Not to Copy Big YouTubers
2:02 Finding Your Unique Identity
3:15 Creating Your Mission Statement
4:23 Content Strategy for Beginners
5:23 Content Ideation Process
6:51 Alternative Strategy: Being a Human Guinea Pig
8:02 Video Editing Tips
9:52 Equipment Recommendations
11:14 Thumbnail Creation Strategy
14:25 When to Outsource
16:45 Realistic Planning & Scheduling
18:57 Branding Tips
20:14 Mindset and Final Tips

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Learning & Education

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Ruri Ohama

You're Wasting Time : How to Actually Grow Your YouTube Channel With a 9-5

Narratives are the frameworks through which we understand the world, making complex events relatable and memorable.We think in stories because they organize chaos into clarity.

Stories are Human Operating Systems

Humans are wired to find patterns and meaning. Even random data is turned into a coherent story, demonstrating our need for structure.Our brain hates loose ends--it crafts stories to close gaps.

The Brain's Narrative Bias

Stories activate brain regions linked to emotions and empathy, allowing us to feel what others experience. This builds understanding and connection.Stories don't just inform--they make us feel and care.

Empathy through Stories

Narratives can manipulate and mislead, spreading biases or propaganda when unchecked. They shape perspectives, for better or worse.The power of a story lies in its ability to distort as much as reveal truth.

The Dark Side of Narratives

Multiple narratives often compete in our minds, influencing how we interpret the same situation differently. Dominant narratives often prevail.Life is a battleground of stories fighting for our attention.

Narrative Competition

Humans crave storytelling because it allows us to escape reality, rehearse scenarios, and process emotions safely.Fictional worlds let us explore what we fear or desire without consequences.

The Need for Narrative Immersion

People construct their identities based on the stories they tell themselves about who they are, creating coherence in life events.Your identity is a self-made story, evolving with every experience.

Narrative Identity

Narratives help us predict outcomes and make decisions by simulating cause-and-effect scenarios.Every choice we make is guided by an internal storyline of potential results.

Stories as Decision-making Tools

Universal story patterns, like the hero's journey, resonate because they tap into deep psychological needs and shared human experiences.Archetypes connect us to the timeless truths of humanity.

The Power of Archetypes

Shared stories bind communities, creating unity and a sense of belonging, whether in culture, religion, or politics.To belong is to share a story larger than yourself.

Narratives in Social Groups

Tension and conflict are the heart of any engaging story. They keep us curious and invested in the resolution.A story without conflict is like a journey with no destination.

Conflict Drives Narratives

Critical thinking is essential to resist harmful narratives. Recognizing storytelling tactics helps protect against manipulation.Understanding how stories work frees us from their control.

The Narrative Self-Defense

Stories shape our ethical compass, influencing what we view as right or wrong based on the outcomes presented.Morality often stems from the tales we hear and believe.

Narratives & Moral Judgements

Digital platforms amplify narratives but also fragment them, allowing niche stories to rise while competing for attention.Technology reshapes how stories are told, shared, and remembered.

The Role of Technology in Storytelling

The stories we tell about ourselves aren't fixed. By reframing our narrative, we can change our outlook and future.Rewrite your story, and you rewrite your life.

Rewriting the Narrative

Fritz Breithaupt's The Narrative Brain reveals how stories dominate human cognition, shaping our thoughts, decisions, and identities. Whether empowering or manipulative, understanding narratives is key to navigating the modern world and mastering self-awareness.

Explore how stories shape our thinking, emotions, and decisions, revealing the power of narrative in human lives.

An investigation of the emotional power of narrative that illuminates the relationship between the human brain and the stories we tell   As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen?   Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller. This wide-ranging study includes analyses of political history, novels, fairy tales, and everyday office gossip; proposes a new theory of narrative that focuses on emotions and affects; and hypothesizes on the evolution of narratives among our hominid ancestors. Redefining us as beings who anchor ourselves in the world through narratives, Breithaupt introduces a new kind of psychology that cuts to the core of how and why humans feel the need to tell stories.

Fritz Alwin Breithaupt

The Narrative Brain

In today's market environment distributing your product is more important than creating the product. Simply put, distribution is king. Marketing is the core of any business and core business never gets outsourced. Marketing needs to be owned in house:<ul><li class="ql-align-justify">Own the message. Nobody should tell the story better than you</li><li class="ql-align-justify">Own delivery. Don't be reliant on anyone to intermediate the relationship between you and the potential customers. </li></ul>

Marketing can't be outsourced

Marketing Insights I collected over the past months. Decided to publish them all in bulk.

The Alchemy of Attention

Find 100+ Facts about Marketing & Sales - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

Perfect Is The Enemy Of Good

15 Key Motives Drive Human Behavior

哪吒2魔童闹海[2025]免費線上看完整版[HD]台灣字幕

10 Gaming TRENDS That NEED TO DIE in 2025

The Elements of Choice

4 Steps to Overcoming Sales Objections

You're Wasting Time : How to Actually Grow Your YouTube Channel With a 9-5

The Narrative Brain

The Alchemy of Attention

Fanocracy

It's time to
Read like a Pro.

Perfect Is The Enemy Of Good

15 Key Motives Drive Human Behavior

哪吒2魔童闹海[2025]免費線上看完整版[HD]台灣字幕

10 Gaming TRENDS That NEED TO DIE in 2025

The Elements of Choice

4 Steps to Overcoming Sales Objections

You're Wasting Time : How to Actually Grow Your YouTube Channel With a 9-5

The Narrative Brain

The Alchemy of Attention

Fanocracy

It's time to Read like a Pro.

It's time to
Read like a Pro.